About us
THE INSPIRATION
BEHIND OUR IDENTITY
INSPIRING GOAL
We create award-winning innovative brand designs from a well-considered, strategic foundation.
Great ideas come from great wisdom of knowledge.
THE SUN
THE ROAD
ENGAGING JOURNEY
We capture dramatic purposes, at the intersection of cultural insights and digital trends.
Memorable experiences come from the courage to listen and transform.
OUR
FOCUS
We place focus on 4 key areas in an organisation that have the most impact on effective Brand aura.
BRAND
LEADERSHIP
By co-creating purposeful strategies and creative expression for your brand, we empower leaders to inspire and drive a meaningful change from within.
BRAND
EXPERIENCE
We understand consumer motivations to shape memorable brand experiences
that add value to their lives, making
them more responsive and connected to your brand.
BRAND
CULTURE
By understanding your culture, we design engaging employee workshops and internal communication programs that inspire behavioral change.
BRAND
OFFERING
Through creative innovation and strategic tools we transform your offering from being just another product or service to one that has a meaningful purpose.
OUR
TEAM
Richard is a pioneer in Agile Marketing best practice in Africa, and believes in Big data and Analytics to guide creative campaigns
RICHARD PREVOST
STRATEGIC KNOWLEDGE
CEO and Co founder
Master in Management from ICN Business School in France (AMBA – EQUIS – AACSB)
Richard’s extensive Brand, Marketing and Communication experience were gained over the past 20 years whilst working in leadership positions at advisory firms such as Deloitte, Interbrand, Superunion, Kantar Added Value, The Jupiter Drawing Room… He also held product management roles at multinationals like DuPont, Orange, Hewlett Parckard, Peugeot, or the Bel Food group, giving him the capacity to engage with high-level executives on concepts, from strategic vision to implementation, across complex multi-cultural, and multinational environments.
He has a proven track record of over 80 successful projects in France, the UK, the USA, Hong Kong, Australia, Pakistan, Kenya, Nigeria, Cameroon, Rwanda, Ivory Coast, Namibia, Botswana, Zambia, Mauritius, the DRC, Egypt, Poland, and South Africa.
Over the past 20 years, he has worked in the following industries:
Airlines:
South African Airways, Kenya Airways
Properties & Facility management:
Redefine
properties, Tsebo
Government & NGOs:
Brand Kenya, KPA,
Seda, CEDA Botswana, Free Market
Foundation, Dangote Foundation
Healthcare:
Aspen, Bestmed, Hosmed
Sports sponsorship:
Sports sponsorship:
Finance:
Discovery, Old Mutual, Sanlam, JSE,
NSE, CBA & NCBA, AKFED, ABSA, Barclays,
Nedbank, Union Bank, FBN Group &
FBNQuest, Capricorn Investment Group, KCB,
Phillips Consulting, British American insurance,
Interswitch
Retail:
SA Travel Centres, Oil Libya, Gulf Energy,
Dialdirect, Ultra Liquors , JooJ Optical, Oando G&P,
Russell’s
FMCG:
Coca-Cola, Tiger Brands, Bel Food, Food&Allied
Mauritius, AVI, Incolabs
Manufacturing & Mining:
Peugeot, DuPont, Aurecon,
Sappi, Eskom, Cummins, Anglo American, PPC, Omnia,
BAIC, Cummins Africa
Media:
CNBC, SABC (Group & Radio), DStv
IT & Telecoms:
Vodacom, MTN, Orange, MTC Namibia, HP, Telkom, Altron, Main One
EXTENDED
TEAM
DORA MENDES
CHIEF WHIP
LLM (Masters of Laws)
(University of the Witwatersrand) Strategic project management and
Company Secretary for CWN, holding of Vodacom Congo in South African and the DR Congo
WADE MOONSAMY
DESIGN DIRECTOR
BCKRDS
Bachelor of Arts Communication design
(University of Johannesburg) Ranked the #1 Designer on The 2017 Loeries Rankings for Africa & the Middle East 2017 – 2018 / Appointed as Manager Brand Council South Africa
SAMUKELE BELLE
ACCOUNT DIRECTOR
BCKRDS
Bachelor of Arts Strategic Brand Communication (Vega School of Brand Leadership) Ranked the #3 Designer on The 2017 Loeries Design Rankings for Africa & the Middle East
ERIK VERMEULEN
BEHAVIORAL STRATEGIST
Ridgeline
2020-2021 Behavioural Economics Chapter Lead
(Exec. Education Johannesburg Business School) 21-year on the international speaking circuit) Focused on creating more profitable behaviors
by optimizing teams dynamics and improve their
interactions with their colleagues and customers
Consulted to companies across 3 continents and
various markets & industries
NICK RISTIC
ARCHITECT
OneTwoSix Architects
B.Arch 1990 (University of the Witwatersrand) CIM 2002 (Henley Business School) Dip Entrepreneurship 2011 (Wits Bus. School) 30 years experience across an array of environmental design projects, from South Africa to Dubai, to East and West Africa
ANDRE ROBERGE
PACKAGING EXCELLENCE
Degree in Marketing, Advertising (HEC –
Université de Montréal – Canada) Creative Director position with i3 Brand
Design and Holmes & Marchant in Singapore, GLBA-Stratcom in Johannesburg Packaging Design assignments with world-renowned firms such as Bluemarlin, Design Bridge, Interbrand, BrandUnion…
ANDREW CHILDS
DIGITAL EXPERT & MEDIA
KNOWN CONSULTING
IT Network infrastructure qualifications 16-year experience Digital marketing, Web development Marketing agencies, Software engineering & Telecoms Believes in data analytics and insights to intelligently apply dynamic advertising
methodologies and maximize business
performance
GREG HARRISON
CAMPAIGN DIRECTOR
VS&Assemble
Over 16 years of integrated experience at various agencies both big and small) The last 10 years have been across Pan African clients 5 years in digital-first thinking, shifting away from traditional storytelling and moving towards story sharing and story-making.